Virtual Instructor-Led Training

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Commercial Awareness Training

Business & Leadership

Personal Effectiveness

Beginner Level

Sarder Learning

<ul><li>What does the term commercial awareness mean</li><li>Why do you need to have more commercial awareness</li><li>What is strategic thinking and how does it fit in with commercial awareness</li><li>Understanding your business commercial and strategic plans</li></ul>

What is Commercial Awareness?

<ul><li>What are the internal and external factors that currently/will in the future impact your business?</li><li>What impact will they have</li><li>Using SWOT and PESTLE analysis to identify the above</li></ul>

What Impacts Your Business

<ul><li>Looking at the marketplace you operate in and the competition</li><li>How your competition affects your business</li><li>Porter’s 5 Forces model to understand the business environment</li></ul>

Understanding the Marketplace

<ul><li>What are the things you should be working on and what should be left alone</li><li>How to make the decisions above with a strategic and commercial focus</li><li>Understand why decisions are made and why some get the green light and others don’t</li><li>How to develop a strong commercial argument</li></ul>

Strategic Focus, Thinking, and Decision Making

<ul><li>Who are your customers (internal and external)How do they influence your decisions</li><li>How do your decisions impact on them?</li><li>How could you be providing a better service to them whilst still remaining commercially focused</li></ul>

Your Customers

<ul><li>How are the key decision-makers in your business</li><li>How do they impact you, your job, your customers, and your decisions</li><li>How to influence stakeholders to stand a better chance of getting the green light for your ideas</li></ul>

Stakeholders

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