Questions? Feedback? powered by Olark live chat software

Google Analytics & AdWords Combo Training Courses

About the Google Analytics & AdWords Combo

Duration: 4 days (32 hours)

This combo is comprises of the following courses (1) Introduction to Google Analytics (2) Introduction to Google Adwords.

Next Class Dates

Jan 8, 2018 – Jan 11, 2018
 
9:00am – 5:00pm EST
 
 
Mar 12, 2018 – Mar 15, 2018
 
9:00am – 5:00pm EST
 
 
May 14, 2018 – May 17, 2018
 
9:00am – 5:00pm EST
 
 

Back to Top

This training consists of the following courses:

Introduction to Google Analytics   More on this course

2 days | 16 hours

arrow Course Objectives

  • » Implement Google Analytics.
  • » Manage Google Analytics accounts.
  • » Configure goals, funnels, and filters.
  • » Configure monitoring and alerting.
  • » Analyze website traffic.
  • » Analyze behavior and conversion.

Back to Top

arrow Course Outline

  • Implementing Google Analytics
    1. Overview of Google Analytics
    2. Create a Google Analytics Account
    3. Tag Your Pages
  • Managing Google Analytics Accounts
    1. Configure Google Analytics Settings
    2. Manage Multiple Accounts, Views, and Properties
  • Configuring Goals, Funnels, and Filters
    1. Configure Goals
    2. Configure Funnels
    3. Configure Filters
  • Monitoring and Alerting
    1. Monitor Real-Time Reports
    2. Manage Dashboards
    3. Manage Intelligence Alerts and Reports
  • Analyzing Website Traffic
    1. Analyze Traffic with Audience Reports
    2. Analyze Traffic with Acquisition Reports
  • Analyzing Behavior and Conversions
    1. Analyze Data with Behavior Reports
    2. Analyze Data with Conversion Reports

Back to Top

Introduction to Google AdWords   More on this course

2 days | 16 hours

arrow Course Objectives

  • » Create a Google AdWords account.
  • » Create an ad campaign.
  • » Optimize keywords for pay-per-click campaigns.
  • » Write effective ads for Google AdWords campaigns.
  • » Analyze and report campaign performance.
  • » Manage bidding and budgets.

Back to Top

arrow Course Outline

  • Creating a Google AdWords Account
    1. Create and Navigate the Google AdWords Account Structure
    2. Configure and Manage Account Alerts and Notifications
  • Creating Ad Campaigns
    1. Plan an AdWords Campaign
    2. Create Campaigns and Configure Campaign Settings
    3. Create and Configure Ad Groups, Ads, and Keywords
  • Optimizing Keywords
    1. Select Keywords in AdWords
    2. Research Keywords with the Google Keyword Planner
    3. Research Keywords Online
    4. Configure Ad Groups and Keywords
  • Writing Ads in Google AdWords
    1. Review Google Ad Policies
    2. Write High-Quality AdWords Ads
  • Analyzing and Reporting Campaign Performance
    1. Review Your Campaign and Adjust Settings
    2. Analyze and Optimize Ads
    3. Create Reports in AdWords
  • Managing Bidding and Budgets
    1. Set and Manage Budgets
    2. Set and Manage Bids
  • Creating Performance and Financial Reports
    1. Create Performance Reports
    2. Create Billing Reports
  • Optimizing Landing Page Quality
    1. Optimize Landing Pages for Quality Score
    2. Optimize Landing Pages for Conversions

Back to Top

Recent Client Testimonials & Reviews

The instructor was excellent, patient, knowledgeable and fun to learn from, he is an asset to your program!

- Darlene B.
Course(s) Taken

» Google Analytics & AdWords Combo

Netcom Learning offers a variety of training for all levels and experience.

-Dianne A.
Course(s) Taken

» Google AdWords & Analytics Combo

  More testimonials »  

Back to Top