SL407A: Consumer-Centric Product Development

Learn how to create innovative products by understanding consumer needs and applying the "Jobs to Be Done" approach.

• Customer-centric framework for product development.
• Adapting to emerging trends, developing a winning strategy, and working with big data Consumer driven product development, and customer participation in product design process.
• Introduction to jobs and job drivers, and reframing the market with "jobs to be done".
• Setting clear goals, and researching for breakthrough innovations.
• Safety measures in innovation process, strategies to combat non-consumption, and pricing and non-consumption.