Connect Salesforce to Marketing Cloud with the Marketing Cloud Connect Essentials course, mastering email personalization, data synchronization, and journey creation across Clouds.

Course Objectives

  • Explain Marketing Cloud Connect
  • Connect a Marketing Cloud account to a Salesforce org
  • Create individualized content blocks to leverage Salesforce CRM data using personalization strings and dynamic content
  • Create an email in Content Builder
  • Utilize the various sending methods to send to a Lead, Contact, Report, or Campaign in the Marketing Cloud and Sales/Service Clouds
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Upcoming Schedules

Course Outline

  • Overview of the Customer Success Platform
  • Overview of the Marketing Cloud