The MB-280T03: Design and Deliver Powerful Customer Experiences with Dynamics 365 Customer Insights course provides comprehensive training on leveraging real-time features, data integration, and customer journey optimization in Dynamics 365 Customer Insights. Learners will learn to create personalized marketing emails, text messages, and push notifications, manage consent, build effective customer journeys, and utilize customer data insights for enhanced experiences. The course also covers advanced data ingestion, enrichment, and predictive modeling techniques, helping learners unlock customer intent and streamline their marketing efforts.

Course Objectives

  • Create personalized emails, text messages, and push notifications in Dynamics 365 Customer Insights.
  • Build and optimize customer journeys using real-time data, triggers, and AI-driven tools.
  • Manage customer consent for communications and track consent records efficiently.
  • Ingest, unify, and enrich customer data with advanced analytics and prediction tools.
  • Generate leads, create scoring models, and manage sales activities from customer insights.

Upcoming Schedules

Who should attend

  • IT Professional
  • Dynamics Functional Consultant

Prerequisites

Required

  • Knowledge of basic marketing principles is required.
  • Familiarity with Dynamics 365 Sales and Dynamics 365 Customer Insights is essential.
  • Experience with basic model-driven application configuration is necessary.

Course Outline