Continuously Influencing Your Target Customer focuses on strategies to maintain brand relevance, engage customers, and adapt to changing market dynamics to achieve long-term customer loyalty.

Course Objectives

  • Strategically Influencing Prospects
  • Creating & Measuring a Brand Ecosystem
  • Offering Value through Content Marketing
  • Tapping into People's Passion through Social Media
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Course Outline

Strategically Influencing Prospects
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  • Six principles of influence
  • Strategies to gain information on prospects
  • Building a Tribe or a Fan base
  • The Rule of Three