Founder and CEO for over 20 years of the software company Intuit, Cook used a customer-centered strategy to build the online bill-paying software provider from scratch into a $1.7 billion enterprise. Ahead of and leading the technology curve, Cook began the start-up in 1983 with products that made obsolete the paper check-writing process. Intuit’s innovations, such as Quicken and Quickbooks, have forever changed how people manage their personal finances, fanning the flame for entrepreneurs all over to have access to the tools that make smooth financial management possible.