Considered by many to be the natural heir apparent to Peter Drucker, Collins has been described by Forbes magazine as one of the most influential management thinkers alive.A student of enduring great companies and how they attain superior performance, Collins has dedicated over a decade of research and teaching on the subject of creating amazing companies. Co-author of four books —including Built to Last and the New York Times bestseller Good to Great, his most recent publication, Great by Choice, was released in 2011.