Google AdWords is simple to start using, but is extremely challenging to effectively and efficiently manage an advertising campaign without the right training. Managing an AdWords campaign involves constant monitoring, analysis, and refinement to improve campaign performance and get the most ROI.
While your AdWords campaign is attracting visitors to your site it's important to know that no two people think exactly alike. Google Analytics helps you analyze visitor traffic and paint a complete picture of your audience and their needs, wherever they are along the path to purchase. With Google Analytics, and the right training, you can effectively build your audience, sell & convert, and act on your insights.