Home > Vendors > Microsoft Dynamics > 8521+8522+8523+8524: Microsoft CRM 3.0 Sales, Marketing Automation and Service Management and Scheduling Boot Camp
8521+8522+8523+8524: Microsoft CRM 3.0 Sales, Marketing Automation and Service Management and Scheduling Boot Camp Course Description
This course explores the Microsoft CRM application from a user's perspective. Application functionality covered in the course includes Core CRM Navigation, User Interface, Outlook Client, and the Sales Management module. This application course does not include materials or instructor discussion of Microsoft CRM Installation, Application Configuration, Workflow Configuration, Customization, Back Office Integration or Data Migration.
This course teaches the processes and functionality used by:
Marketing managers and Marketing representatives.
Sales managers and Sales representatives.
Service managers and Service representatives.
Service Scheduling Managers and Service Schedulers.
The course begins with an introduction to the core concepts of Microsoft CRM then an overview of the processes. Subsequent lessons explore the concepts in greater detail. A thorough understanding of the processes in Microsoft CRM helps you to get the most out of your system.
Intended Audience for the 8521+8522+8523+8524: Microsoft CRM 3.0 Sales, Marketing Automation and Service Management and Scheduling Boot Camp Course- Microsoft CRM Sales Management training is recommended for individuals or anyone that plans to implement, use, maintain, consult, or support Microsoft CRM in their organization. The class is targeted toward sales representatives, administrators, office managers, CEO's, and consultants who need to understand the technical aspects of Microsoft CRM and gain foundational knowledge of the application functionality.
- Microsoft CRM Marketing Automation training is recommended for individuals or anyone that plans to implement, use, maintain, consult, or support Microsoft CRM in their organization. The class is targeted toward marketing representatives, administrators, office managers, CEO's, and consultants who need to understand the technical aspects of Microsoft CRM and gain foundational knowledge of the application functionality.
- Microsoft CRM Service training is recommended for anyone who plans to implement, use, maintain, or support Microsoft CRM in their organization. The class is targeted toward service representatives, administrators, office managers, CEO's, and consultants who want to understand the technical aspects of Microsoft CRM and gain foundational knowledge of the application functionality.
- Microsoft CRM Service Scheduling training is recommended for individuals or anyone that plans to implement, use, maintain, or support Microsoft CRM in their organization. The class is targeted toward service schedulers, administrators, office managers, CEO's, and consultants who want to understand the technical aspects of Microsoft CRM and gain foundational knowledge of the application functionality.
- Before attending this course, students must have general knowledge of Microsoft Windows, an understanding of Customer Relationship Management solution processes and practices.
8521+8522+8523+8524: Microsoft CRM 3.0 Sales, Marketing Automation and Service Management and Scheduling Boot Camp Course Objectives
- Microsoft CRM User Interface and application terminology
- Basic and advanced navigation and record maintenance.
- Microsoft CRM Client for Outlook functionality and synchronization
- Account, Contact, Lead, Opportunity and Activity record management.
- Sales functionality, including Lead, Opportunity, Quote, Order, Invoice, and Product Catalog management
- Microsoft CRM Advanced Find functionality to evaluate customer data
Recommended Prerequisites for the 8521+8522+8523+8524: Microsoft CRM 3.0 Sales, Marketing Automation and Service Management and Scheduling Boot Camp course
8521+8522+8523+8524: Microsoft CRM 3.0 Sales, Marketing Automation and Service Management and Scheduling Boot Camp Course Outline
- Microsoft CRM Concepts
- Microsoft CRM Modules
- Accessing Microsoft CRM
- Customer Records
- Customer Relationships
- Understanding customization availability
- Microsoft CRM Client for Outlook
- Identifying the functionality available in the Microsoft CRM Client for Outlook
- Navigate within the Microsoft CRM client for Outlook user interface
- Navigate within the Microsoft CRM client for Outlook user interface
- Create and manage Microsoft CRM records and activities in Outlook
- Sales Management Life Cycle
- Sales Management Process Flow
- Overview of core sales functionality
- Working with Customer Records
- Lead Management
- Understanding Leads
- Creating and Importing Leads
- Assigning, Sharing and Converting Leads
- Disqualifying and Reactivating Leads
- Reporting with Leads
- Completing the Sale
- Managing Opportunities
- Working with Opportunities
- Using Workflow and Sales Processes
- Quotes, Orders, and Invoices
- Sales Productivity
- Evaluating Customer Data
- Creating and Saving Advanced Find queries
- Managing Sales Productivity
- Marketing Collaboration
- Sales Administration
- Automated Sales and Workflow Processes
- Managing Competitors
- Managing Sales Literature
- Creating a Product Catalog
- Microsoft CRM Concepts
- Microsoft CRM Modules
- Accessing Microsoft CRM
- Customer Records
- Customer Relationships
- Understanding customization availability
- Microsoft CRM Client for Outlook
- Identifying the functionality available in the Microsoft CRM Client for Outlook
- Navigate within the Microsoft CRM client for Outlook user interface
- Navigate within the Microsoft CRM client for Outlook user interface
- Create and manage Microsoft CRM records and activities in Outlook
- Marketing Automation Life Cycle
- Marketing Automation Process Flow
- Marketing process demonstration
- Planning Marketing Campaigns
- Marketing Campaigns
- Planning a campaign
- Managing Lists
- Using Lists
- Campaign Creation
- Creating a Campaign
- Managing and Testing Pre-Launch Campaigns
- Campaign Execution and Response Management
- Executing a campaign
- Running and Managing Campaigns
- Tracking Marketing Information
- Quick Campaigns
- Microsoft CRM Concepts
- Microsoft CRM Modules
- Accessing Microsoft CRM
- Customer Records
- Customer Relationships
- Understanding customization availability
- Microsoft CRM Client for Outlook
- Identifying the functionality available in the Microsoft CRM Client for Outlook
- Navigate within the Microsoft CRM client for Outlook user interface
- Navigate within the Microsoft CRM client for Outlook user interface
- Create and manage Microsoft CRM records and activities in Outlook
- Service Management Life Cycle
- Understand the service management process flow in Microsoft CRM
- View a demonstration of the service management process
- Contract Management
- Understand the Contract life cycle
- Understand the role of Contracts and Contract Lines
- Create, manage, and define Contracts and Contract Templates
- Case Management
- Understand the lifecycle of a case
- Understand the effects of Case routing
- Create, modify, assign, share, and resolve cases
- Creating a Knowledge Base
- Recognize the purpose of the Microsoft CRM Knowledge Base.
- Understand the life cycle of Knowledge Base articles.
- Create Knowledge Base articles and article templates.
- Create, submit reject, and publish Knowledge Base articles.
- Managing Service Queues
- Understand the flow of cases and activities through queues
- View and explore queues
- Assign and Accept queue items
- Create, Edit and Delete public queues
- Understand case routing and queues
- Microsoft CRM Concepts
- Microsoft CRM Modules
- Accessing Microsoft CRM
- Customer Records
- Customer Relationships
- Understanding customization availability
- Microsoft CRM Client for Outlook
- Identifying the functionality available in the Microsoft CRM Client for Outlook
- Navigate within the Microsoft CRM client for Outlook user interface
- Navigate within the Microsoft CRM client for Outlook user interface
- Create and manage Microsoft CRM records and activities in Outlook
- Service Scheduling Life Cycle
- Understand the service scheduling process flow in Microsoft CRM.
- View a demonstration of the service scheduling process
- Scheduling Services for Your Customers
- Navigate and book service activities in the Service Calendar
- Schedule a service activity for your customers
- Close, Cancel or reschedule a service activity
- View service activities and appointments
- Set Customer preferences for a service activity
- Maintaining User and Resources
- Understand the concepts of scheduling users and other resources in Microsoft CRM
- Set up a schedule for a user, facility or equipment
- Create, and Add users, facility or equipment to a resource group
- View schedules for resources
- Remove resources from the scheduled services
- Set or edit business closures
- Defining Services
- Define rules and resources for services
- Create or edit a service
Benefits of taking the 8521+8522+8523+8524: Microsoft CRM 3.0 Sales, Marketing Automation and Service Management and Scheduling Boot Camp course at NetCom
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Why choose Microsoft Dynamics Training at NetCom Learning?
As a recognition for training excellence, NetCom Learning was chosen by Microsoft as the 2007 Worldwide Learning Solutions Partner of the year out of 1400 training companies. In addition, we have won numerous other training awards for quality and customer satisfaction by CompTIA, EC-Council and other vendors. We are simply passionate about learning and achieving the highest customer satisfaction in your learning experience!
See the training value proposition below:
NetCom Information Technology is a Microsoft Gold Certified Partner for Learning Solutions (CPLS). CPLS is the premier training channel and delivery mechanism for Microsoft Dynamics training content. On July 11, NetCom was honored by Microsoft as its Learning Solutions Partner of the Year. Selected as the Number One CPLS, from over 1400 worldwide CPLS's, Microsoft recognized our commitment and ability to deliver high-quality learning services using a consultative engagement model. We could not have achieved this coveted status without the help and support of our customers and well wishers - thank you!!
Microsoft Certified Partner for Learning Solutions Value Proposition:
| Microsoft Certified Partner for Learning Solutions | Non-authorized Training Center |
| Only MCT (Microsoft Certified Trainers) are authorized to teach the class | Non MCT can teach the course |
| Taught using Microsoft Authorized Courseware (MOC), includes free evaluation software and online training | Do not have access to official courseware |
| Partners adhere to stringent Microsoft designated lab requirements | Computer and lab equipment may not be up to requirements of course |
| Successful candidates are awarded Certificate of Completion directly from Microsoft for most of the courses | Not authorized to issue Certificate of Completion |
| Overall, a better quality training experience | Substandard training experience |
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NetCom provides Authorized Training
NetCom Learning is a Microsoft Gold Certified Partner for Learning Solutions (CPLS), Cisco Learning Partner, CompTIA Platinum Partner, EC-Council Accredited Training Center, Adobe Authorized Training Center, Autodesk Authorized Training Center and many others. We are proud to offer the highest quality, authorized training solutions from our many partners for our customers.
See our comprehensive list of partner authorizations.
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Award winning, world-class Instructors
- Bachelor's Degree in Accounting and a Masters of Business Administration from Rutgers University. - Over 9 years of experience as a Master Certified Trainer. Expert in MS Dynamics GP Financials, Installation, HR/Payroll, Project Accounting, Inventory and Integration Manager. - Project Manager to various MS Dynamics Great Plains implementations.
Bio:
Ginger holds a Bachelor's Degree in Accounting and a Masters of Business Administration from Rutgers University. Her career started as an Auditor for Deloitte & Touché and over the years she developed her passion for Microsoft Dynamics, implementing Dynamics GP and Project Cost in the Professional Services, Commercial Real Estate and Medical Facilities vertical markets.
Ginger's experience with Microsoft Dynamics is unparalleled. As a Certified Master Dynamics trainer, she stays abreast of the latest Dynamics modules and shares experience with a very hands-on training technique at NetCom Learning.
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- Designs and architects Microsoft IT solutions since the early 1990s. - Hands-on experience in multiple Microsoft Dynamics products including CRM, GP, SL, AX and NAV since 2004. - Taught over 250 courses at NetCom Learning.
Bio:
Ignacio is a Senior Solutions Architect, Civil Engineer and Certified Expert Trainer. He has been designing and architecting Microsoft IT solutions since the early 1990s, and has extensive experience developing scalable and high performance integration solutions. In 2004, Ignacio expanded into business management and accounting software as well, where he gained hands-on experience in many Microsoft Dynamics products including CRM, GP, SL, AX and NAV.
Ignacio holds a library of industry-wide certifications from Microsoft and other leading IT vendors. He has taught over 250 courses at NetCom Learning and is revered by students for his wide-ranging IT expertise.
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- Over 25 years of experience working as Senior Financial Analyst and Senior Auditor. - Professor of Graduate Management and Business School at the University of Phoenix since 2007. - Microsoft Certifications in Financials, Trade & Logistics, Production and Human Resources Management as well as Microsoft Certified Trainer (MCT) since 2009.
Bio:
Lynn is a very accomplished Senior Financial Analyst and Senior Auditor with over 25 years of experience. She has been a Microsoft Certified Trainer since 2009 and a Professor of Graduate Management and Business School at University of Phoenix since 2007. In addition to several other Microsoft certifications, she is also a specialist in Microsoft Dynamics AX.
Lynn has taught several Microsoft Dynamics AX courses at NetCom Learning and is described by her students as very knowledgeable, qualified, and patient with her approach. Her classes are very dynamic and energetic, just as the course per se.
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Ramesh holds a Masters Degree in Computer Science with specialization in Information Security and is pursuing his Doctoral degree in IT from the University of South Australia (UniSA). He is a one of a kind trainer - he has been working in the IT field since 1995 and is an expert in C#, VB.NET, ASP.NET, Java/J2EE, PL/SQL, VB, ASP, and XML technologies. Ramesh also has extensive experience developing and implementing BizTalk and SharePoint in large corporations, as well as more than 10 years experience working with Oracle and SQL server/Sybase databases.
With more than 19 certifications, Ramesh is an IT guru and trainer with worldwide experience, which includes presentations and trainings across US, Asia, and Middle East. He is a full time instructor at NetCom Learning and we couldn't be happier in having him as one of our Subject Matter Experts.
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Actual Client Testimonials
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May 21 2012 |
The lecturer is quite personable and is quite helpful with making sure we understand the material we have covered. He is also quite knowledge in the subject area.
This training has cleaned up a lot of areas that I have been having issues with in my work environment and I will surely be able to put a lot of it in to practice.
-Candice C.
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May 21 2012 |
Good course. Good service. Good instructor.
-Raman T.
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May 21 2012 |
The instructor did an incredible job of presenting.
-Kelly D.
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May 21 2012 |
The class provided the background I will need to build upon upcoming responsibilities. Satisfactory on all counts.
-John B.
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May 21 2012 |
Stan is an excellent instructor. He made the course very informative and kept it interesting.
Sebastian S.
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May 21 2012 |
Classes were awesome! Our teacher, Mr. Smith, was entertaining and kept us motivated.
-Lily L.
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May 07 2012 |
It was a good experience. It will help me in my new position loading the CRM practices.
-Adolfo R.
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Mar 12 2012 |
Ramesh our instructor was amazing. He has been the second amazing instructor through you guys!!! Nice, Knowledgeable and fun.
-Kyle P.
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Awards won by NetCom
NetCom Learning is an award winning, customer focused company. We are simply Passionate About Learning!
See our list of awards.
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Specialized Boot Camp Training

This training is also available as a boot camp. NetCom is world famous for delivering specialized boot camp training to our clients. For answers to questions regarding our boot camp training delivery format, please refer to our Boot Camp FAQ section.
Enrollment Options for the 8521+8522+8523+8524: Microsoft CRM 3.0 Sales, Marketing Automation and Service Management and Scheduling Boot Camp course
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