E-Commerce Strategies and Practices

E-Commerce Strategies and Practices Course Description

Intended Audience for the E-Commerce Strategies and Practices Course

• Network Server Administrators, Firewall Administrators, Systems Administrators, Application Developers, IT Security Officers, Marketing and Communications Professionals and Webmasters.

E-Commerce Strategies and Practices Course Benefits

• Prepare for one of the many CIW Certified exams.
• Provide a realistic career path.
• Increase earnings potential.

Required Prerequisites for the E-Commerce Strategies and Practices course

• Design Methodology and Technology

The E-Commerce Strategies and Practices Course prepare students for the following Exams

• 1D0-425 : CIW E-Commerce Designer

E-Commerce Strategies and Practices Course Outline

1. Electronic Commerce Foundations
   1. Introduction to Web Commerce
   2. Impetus for Web Commerce
   3. Applying E-Commerce Concepts to Focus Companies
   4. Types of Electronic Commerce
   5. Benefits of Electronic Commerce
   6. Potential Disadvantages with Electronic Commerce
   7. E-Commerce Solutions
   8. Hardware and Software
   9. Ingredients of a Web Storefront
   10. Seven Ingredients to Success
   11. The Virtual Enterprise
   12. Site Implementation
   13. E-Commerce Guidelines
2. Law and the Internet
   1. Introduction to Internet Legal Issues
   2. Electronic Publishing
   3. Intellectual Property Issues
   4. Areas of Liability
   5. Privacy and Confidentiality
   6. Jurisdiction, Internet Taxation, International Tax, Customs and Tariffs
   7. Protecting a brand
3. Web Marketing Goals
   1. Web Marketing Benefits
   2. Examples of Successful Web Marketing: Cisco, Amazon
   3. Marketing Goals and Strategies
   4. Drivers and Barriers to Growth
   5. Hard Goods vs. Soft Goods
   6. Product Pricing
   7. Global vs. Niche: Mass vs. Micro
   8. Product Distribution and Availability
   9. Demographics, Psychographics, and Audience Data
   10. Focus Groups and Surveys
4. Online Product Promotion
   1. Online Promotions, Site Categories, and Banner Ads
   2. Effective Banner Ads
   3. Finding Banner Ad Space
   4. Advertising Representatives
   5. Banner Ad Positioning and Tracking
   6. Banner Exchange
   7. Referrer Programs
   8. Banner Ad Performance
   9. Incentives
   10. Search Engine Placement
   11. <META> Tags and Search Engines
   12. E-Mail
   13. Offline product promotion
5. Site Usability
   1. Click Patterns
   2. Screen Flow and Usability Analysis
6. Customer Relationship Management (CRM) and E-Services
   1. Customer Relationships
   2. E-Service and E-Service Methodology
   3. Synchronous and Asynchronous Service in E-Commerce
   4. E-Service Action Plans
   5. Customer Relationship Management
7. Business-to-Business Frameworks
   1. Business-to-Business (B2B) Introduction
   2. Electronic Data Interchange (EDI)
   3. Internet EDI and Security
   4. XML/EDI
   5. Open Buying on the Internet (OBI)
   6. Open Trading Protocol (OTP)
   7. B2B Marketplaces, Portals and Hubs
   8. E-Business
   9. Supply Chain and Procurement
   10. Inventory, Shipping and Order-Tracking Data
   11. Freight and Shipping
   12. Language Translation and Localization
   13. Inter-office Productivity and Cost Reduction Tools
8. E-Commerce Site Creation Packages - Outsourcing
   1. Outsourcing Site-Creation Packages
   2. Entry Level Outsourcing
   3. Mid-Level Offline Instant Storefront
   4. High-level Offline Instant Storefront
9. E-Commerce Site Creation Software
   1. Web Sever Overview
   2. Microsoft Internet Information Server (IIS)
   3. Preparation for IIS 5
   4. Examining IIS
10. Site Development Software Implementation -- Microsoft Platform
    1. Site Development Considerations
    2. Choosing Web Site Development Software
    3. Relational Databases and Database Management Systems (DBMSs)
    4. Development Tools and Commerce Server 2002
11. E-Commerce Site Development Using Commerce Server
    1. Solution Sites
    2. Business Desk
    3. Solution Site Customization Overview
    4. Customizing Look and Feel
12. Creating an Online Catalog
    1. Catalog Design and Components
    2. Building an Online Catalog
    3. Commerce Server 2002 Catalog Methodology
    4. Afrikunda Catalog
    5. Catalog Editor and Orders
    6. Linking the Catalog to a Web Site
13. Payment Gateways
    1. Payment Processing in E-Commerce
    2. Choosing Payment Processing Methods
    3. Credit Card Processing and Digital Cash
    4. Electronic Commerce Security Myths
    5. Payment Gateways
    6. Testing the Purchase Transaction
    7. CyberSource Manager
    8. Batching and Online Check Processing
14. E-Services Support
    1. Services and Support in E-Commerce
    2. Knowledge Base
    3. RightNow Web Administration
    4. Customizing User Interface and Integrating
    5. Integrating the Knowledge Base
15. Transaction Security
    1. Purposes of Security
    2. Encryption and Decryption
    3. Identification and Authentication
    4. Digital Certificates
    5. X.509v3 Standard
    6. Obtaining, Installing and Using Certificates
    7. VeriSign Certificates
    8. Securing Afrikunda
    9. Payment and Security Requirements
16. Web Site Management and Performance Testing
    1. Site Management
    2. Basics of Web Site performance
    3. Logging Information
    4. HTTP Server Log Files
    5. Performance Testing
    6. Analyzing Sever Performance
    7. Correcting Bottlenecks
    8. Hardware Concerns

Benefits of taking the E-Commerce Strategies and Practices course at NetCom

• Why choose CIW Training at NetCom Learning?
  As a recognition for training excellence, NetCom Learning was chosen by Microsoft as the 2007 Worldwide Learning Solutions Partner of the year out of 1400 training companies.

  In addition, we have won numerous other training awards for quality and customer satisfaction by CompTIA, EC-Council and other vendors. We are simply passionate about learning and achieving the highest customer satisfaction in your learning experience!

• NetCom provides Authorized Training
  NetCom Learning is a Microsoft Gold Certified Partner for Learning Solutions (CPLS), Cisco Learning Partner, CompTIA Platinum Partner, EC-Council Accredited Training Center, Adobe Authorized Training Center, Autodesk Authorized Training Center and many others. We are proud to offer the highest quality, authorized training solutions from our many partners for our customers.

  See our comprehensive list of partner authorizations.

• Award winning Instructors
  See our world-class instructors.  
• Actual Client Testimonials

  M. W. Jun 13 2005 The instructor is very knowledgeable about the subject matter. The labs are very helpful in understanding the subject. Course(s) Taken How to Get Started in Web Design (FREE)

  
  

  Lorraine Spencer Apr 14 2005 I liked the small class settings, my instructor was thorough. I have learned much more than I anticipated. It has been a little overwhelming, but I can say I am more advanced then before. Course(s) Taken How to Get Started in Web Design (FREE)

  
  

  Gidden Augustin Mar 16 2004 ...NetCom has given me the opportunity to broaden my IT horizons into new directions and given me a new lease on life.... Course(s) Taken CIW: Programming Track CIW: Design Track

  
  

  Cornelia Faifar Mar 16 2004 NetCom has very informed and helpful representatives who help you find the best classes for your needs.... The instructor is one of the top three teachers I've ever had in my life and I went to Cornell University. The instructor is lively, fun, well informed, caring and willing to help everyone even after the class is over... I am planning my own Web site and the knowledge I am gaining at NetCom is exactly what I need.... Course(s) Taken CIW: Programming Track

  
  

  Ram Kishor Oct 16 2002 It was the first time I ever had a one-on-one training, which is very interesting concept and quite a learning experience. It helps those business executives who has little time for lengthy trainings, yet would like to receive the essence of the technological evolutions in a nutshell. Course(s) Taken CIW: Programming Track

  
  

  Farouk Cherchali Dec 15 2001 College? It may be too long!! In fact, by the time you get out, you'll be outdated. I have decided then to join NetCom Information Technology, probably one of the best computer schools in town, and thanks to professors like Nicholas I have found what I was looking for "making web pages." I don't intend to stop here. In fact I'm taking MCSE class now. Thanks NetCom Information Technology for showing me the way to success. Course(s) Taken CIW: Programming Track CIW: Design Track

  
  

  Calvin Lewis Jan 01 2001 I studied A+ and the Internet Track at NetCom Information Technology. I love the way the teachers and students interact here. Classes were small and I got a lot of attention. They really cared about my learning experience. I passed the CIW exams and am currently working freelance and building up my portfolio while studying Oracle. Course(s) Taken CIW: Programming Track CIW: Design Track

  
  

  Adriana Botero Aug 01 2000 Dear Joseph, As your student in the "Internet Professional Package" I want to thank you and congratulate you for the wonderful job you have done as our teacher. I have no doubt the knowledge I have gotten in this course will help me in my professional and personal life. Your practical way of combining theory and practice, your unselfish way of sharing information, your effort helping us, your permanent guidance and your evident interest in us learning made this course not only an excellent course but an enjoyable one. I respect your knowledge and experience in this subject and, admire your special ability to transmit it to people your level or lower. Once again thank you for helping me in this learning process. I consider this valuable investment. The "Internet Professional package" course at NetCom Information Technology is great, thank you Joseph and Thank you NetCom. Course(s) Taken CIW: Programming Track CIW: Design Track

  
  
• Awards won by NetCom
  NetCom Learning is an award winning, customer focused company. We are simply Passionate About Learning!

  See our list of awards.

• Specialized Boot Camp Training

  

  This training is also available as a boot camp. NetCom is world famous for delivering specialized boot camp training to our clients.

  For answers to questions regarding our boot camp training delivery format, please refer to our Boot Camp FAQ section.

Enrollment Options for the E-Commerce Strategies and Practices course

• Contact us to customize this class with your own dates, times and location. You can also call 1-888-563-8266 or chat live with an Educational Consultant.

Training Delivery Methods

• Classroom Training
  NetCom’s classroom training ensures that you have state-of-the-art tools, techniques and practices you need to succeed on the job. Our instructors are active practitioners and true masters in their fields. With convenient classes at multiple learning centers across the US, you never have to go far to get ahead.

• Live Online Training (LOT)
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• Boot Camp Training
  NetCom’s intensive boot camps are designed to advance your skills in the shortest possible amount of time and get you certified. Boot camps go at a faster pace and often run for longer days, so you must have some level of subject matter experience before enrolling. Boot camps have mandatory assessment tests to ensure no one will slow down the class for other students. Learn more about Boot Camps

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• Private 1-on-1 Training
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