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Google Analytics for Businesses


Google Analytics for Businesses Course Description

In this 1 day class, you will describe the basics of Google Analytics and its applications.

Intended Audience for the Google Analytics for Businesses Course

  • This course is for any individuals intending to use Google Analytics to strengthen their marketing initiatives and increase the number of conversions or sales from their website.

Training Packages & Career Tracks that include the Google Analytics for Businesses Course

Google Analytics for Businesses Course Objectives

  • Upon successful completion of this course, students will be able to:
  • describe the basics of Google Analytics.
  • create and activate a Google Analytics account.
  • manage a Google Analytics account.
  • configure goals and funnels in Google Analytics.
  • create filters in Google Analytics.
  • identify and interpret various Google Analytics reports.

Google Analytics for Businesses Course Outline

    1. Lesson 1: Overview of Google Analytics
      1. Topic 1A: Examine Online Marketing and Web Analytics
      2. Topic 1B: Introduction to Google Analytics
    2. Lesson 2: Getting Started with Google Analytics
      1. Topic 2A: Create and Activate a Google Analytics Account
      2. Topic 2B: Integrate Google Analytics and Google AdWords
    3. Lesson 3: Managing a Google Analytics Account
      1. Topic 3A: Explore Google Analytics
      2. Topic 3B: Manage Website Profiles and Users
    4. Lesson 4: Configuring Goals and Funnels in Google Analytics
      1. Topic 4A: Configure Google Analytics Goals
      2. Topic 4B: Build Funnels in Google Analytics
    5. Lesson 5: Creating Filters in Google Analytics
      1. Topic 5A: Create Filters
      2. Topic 5B: Create Customized Filters in Google Analytics
    6. Lesson 6: Working with Google Analytics Reports
      1. Topic 6A: Manage Reports in Google Analytics
      2. Topic 6B: Generate Visitor Reports
      3. Topic 6C: Generate Traffic Source Reports
      4. Topic 6D: Generate Content Reports
      5. Topic 6E: Generate Goals Reports
      6. Topic 6F: Examine Ecommerce Reports
      7. Topic 6G: Customize Reports
    7. Appendix A: Intelligence Reports
      1. Appendix B: In-Page Analytics Report

        Benefits of taking the Google Analytics for Businesses course at NetCom

        • Why choose Google Training at NetCom Learning?
          As a recognition for training excellence, NetCom Learning was chosen by Microsoft as the 2007 Worldwide Learning Solutions Partner of the year out of 1400 training companies.

          In addition, we have won numerous other training awards for quality and customer satisfaction by CompTIA, EC-Council and other vendors. We are simply passionate about learning and achieving the highest customer satisfaction in your learning experience!

        • NetCom provides Authorized Training
          NetCom Learning is a Microsoft Gold Certified Partner for Learning Solutions (CPLS), Cisco Learning Partner, CompTIA Platinum Partner, EC-Council Accredited Training Center, Adobe Authorized Training Center, Autodesk Authorized Training Center and many others. We are proud to offer the highest quality, authorized training solutions from our many partners for our customers.

          See our comprehensive list of partner authorizations.

        • Award winning, world-class Instructors
          Mark L.
          - Experience teaching beginner to advanced software engineering and development classes
          - Architectured NetCom Learning's Mobile Development Professional training package (Android & iPhone)
          - Acclaimed instructor at NetCom Learning, with evaluation score of 8.7 out of 9.

          Bio:

          Mark is an accomplished web and mobile development trainer and Subject Matter Expert. He has been teaching beginner to advanced software engineering and development classes since 2005. With an extensive background in corporate programming he easily understands the impact of new technologies and the knowledge developers need to succeed.

          Most recently Mark architectured NetCom Learning's Mobile Development Professional training package (Android & iPhone) to much critical acclaim. Mark's passion and aptitude for the subject matter is abundant, and clearly evident in his near-perfect post-class evaluation scores (8.7 out of 9) and praise from clients.
        • Actual Client Testimonials
          May 15 2012
          The instructor was very good and knowledgeable in regard to course content.

          -Steven B.
          Course(s) Taken

          Oct 10 2011
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          Jun 29 2011
          The NetCom staff worked with me to ensure the training I desired fit into my schedule. In doing so, I received a great deal of personal attention.

          -Michael T.
          Course(s) Taken
          • Mobile Development Professional

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        • Specialized Boot Camp Training

          Discover Our Vegas Boot Camp experience

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          For answers to questions regarding our boot camp training delivery format, please refer to our Boot Camp FAQ section.


        Enrollment Options for the Google Analytics for Businesses course

        • Contact us to customize this class with your own dates, times and location. You can also call 1-888-563-8266 or chat live with an Educational Consultant.

        Training Delivery Methods

        Take this training with one of the following training delivery methods
        • Classroom Training
          Classroom Training NetCom’s classroom training ensures that you have state-of-the-art tools, techniques and practices you need to succeed on the job. Our instructors are active practitioners and true masters in their fields. With convenient classes at multiple learning centers across the US, you never have to go far to get ahead.

        • Live Online Training (LOT)
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          Learn more about LOT

        • Boot Camp Training
          Boot Camp Training NetCom’s intensive boot camps are designed to advance your skills in the shortest possible amount of time and get you certified. Boot camps go at a faster pace and often run for longer days, so you must have some level of subject matter experience before enrolling. Boot camps have mandatory assessment tests to ensure no one will slow down the class for other students. Learn more about Boot Camps

        • Private Onsite Training
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        • Private 1-on-1 Training
          Private 1-on-1 Training NetCom’s private 1-on-1 training focuses on the highest quality training possible. You get individualized, full attention from the instructor and you decide where and when courses are held. The training is custom tailored to reflect your industry, corporate culture, goals and schedule. You pick the course content, length of training and instructional technique.
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        Duration: 1 days (8 hours)
        Pricing: Variable, please request
        Why pricing varies..Why pricing varies..

        Pricing depends on different training delivery methods, one or more students and availability of volume discounts or currently available promotions.

        Our prices are frequently lower since we are able to work with our clients closely on their needs and pass on the optimum amount of savings.

        In addition, we provide a price match guarantee for any competitive quotes.
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