Google AdWords for Businesses

Google AdWords for Businesses Course Description

Intended Audience for the Google AdWords for Businesses Course

• This course is for small business owners, members of marketing departments, those seeking a career change wishing to become Google AdWords professionals, and web designers seeking to offer AdWords as an additional service to clients.

Training Packages & Career Tracks that include the Google AdWords for Businesses Course

• Google AdWords for Businesses

Google AdWords for Businesses Course Objectives

• Upon successful completion of this course, students will be able to:
• describe the fundamentals of online advertising and Google AdWords.
• create an AdWords account and campaign.
• manage an AdWords campaign.
• describe the methods for tracking the performance of keywords, ad campaigns, and websites.

Google AdWords for Businesses Course Outline

1. Lesson 1: Examining the Fundamentals of Google AdWords
   1. Topic 1A: Examine the Fundamentals of Online Advertising
   2. Topic 1B: Examine the Fundamentals of Google AdWords
   3. Topic 1C: Examine the Factors Influencing the Popularity of Ads
2. Lesson 2: Setting Up an AdWords Campaign
   1. Topic 2A: Choose Keywords
   2. Topic 2B: Examine Budget Planning in AdWords
   3. Topic 2C: Examine Bidding in AdWords
   4. Topic 2D: Create an AdWords Account
   5. Topic 2E: Choose Placements for Advertisements
   6. Topic 2F: Create Billing Information
3. Lesson 3: Managing AdWords Campaigns
   1. Topic 3A: Examine AdWords Account Management Tabs
   2. Topic 3B: Use AdWords Tools
4. Lesson 4: Tracking the Performance of Ads
   1. Topic 4A: Split Test the Ads
   2. Topic 4B: View the Quality Score of Ads
   3. Topic 4C: Track AdWords Conversions
   4. Topic 4D: Generate Performance Reports for Ads
   5. Topic 4E: Link an AdWords Account to a Google Analytics Account

Benefits of taking the Google AdWords for Businesses course at NetCom

• Why choose Google Training at NetCom Learning?
  As a recognition for training excellence, NetCom Learning was chosen by Microsoft as the 2007 Worldwide Learning Solutions Partner of the year out of 1400 training companies.

  In addition, we have won numerous other training awards for quality and customer satisfaction by CompTIA, EC-Council and other vendors. We are simply passionate about learning and achieving the highest customer satisfaction in your learning experience!

• NetCom provides Authorized Training
  NetCom Learning is a Microsoft Gold Certified Partner for Learning Solutions (CPLS), Cisco Learning Partner, CompTIA Platinum Partner, EC-Council Accredited Training Center, Adobe Authorized Training Center, Autodesk Authorized Training Center and many others. We are proud to offer the highest quality, authorized training solutions from our many partners for our customers.

  See our comprehensive list of partner authorizations.

• Award winning, world-class Instructors

  Mark L. - Experience teaching beginner to advanced software engineering and development classes - Architectured NetCom Learning's Mobile Development Professional training package (Android & iPhone) - Acclaimed instructor at NetCom Learning, with evaluation score of 8.7 out of 9. Bio: Mark is an accomplished web and mobile development trainer and Subject Matter Expert. He has been teaching beginner to advanced software engineering and development classes since 2005. With an extensive background in corporate programming he easily understands the impact of new technologies and the knowledge developers need to succeed. Most recently Mark architectured NetCom Learning's Mobile Development Professional training package (Android & iPhone) to much critical acclaim. Mark's passion and aptitude for the subject matter is abundant, and clearly evident in his near-perfect post-class evaluation scores (8.7 out of 9) and praise from clients.

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• Actual Client Testimonials

  May 15 2012 The instructor was very good and knowledgeable in regard to course content. -Steven B. Course(s) Taken Mobile Development Professional

  
  

  Oct 10 2011 Training was great and it helped me gain some real practice knowledge for Android Development. -Jerry K. Course(s) Taken Mobile Development Professional

  
  

  Jun 29 2011 The NetCom staff worked with me to ensure the training I desired fit into my schedule. In doing so, I received a great deal of personal attention. -Michael T. Course(s) Taken Mobile Development Professional

  
  
• Awards won by NetCom
  NetCom Learning is an award winning, customer focused company. We are simply Passionate About Learning!

  See our list of awards.

• Specialized Boot Camp Training

  

  This training is also available as a boot camp. NetCom is world famous for delivering specialized boot camp training to our clients.

  For answers to questions regarding our boot camp training delivery format, please refer to our Boot Camp FAQ section.

Enrollment Options for the Google AdWords for Businesses course

• Contact us to customize this class with your own dates, times and location. You can also call 1-888-563-8266 or chat live with an Educational Consultant.

Training Delivery Methods

• Classroom Training
  NetCom’s classroom training ensures that you have state-of-the-art tools, techniques and practices you need to succeed on the job. Our instructors are active practitioners and true masters in their fields. With convenient classes at multiple learning centers across the US, you never have to go far to get ahead.

• Live Online Training (LOT)
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• Boot Camp Training
  NetCom’s intensive boot camps are designed to advance your skills in the shortest possible amount of time and get you certified. Boot camps go at a faster pace and often run for longer days, so you must have some level of subject matter experience before enrolling. Boot camps have mandatory assessment tests to ensure no one will slow down the class for other students. Learn more about Boot Camps

• Private Onsite Training
  With NetCom’s private training programs, you decide where and when courses are held. Tailor the training to reflect your industry, corporate culture, goals and schedule. You pick the course content, length of training and instructional technique. Save money by doing bulk customized training.
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• Private 1-on-1 Training
  NetCom’s private 1-on-1 training focuses on the highest quality training possible. You get individualized, full attention from the instructor and you decide where and when courses are held. The training is custom tailored to reflect your industry, corporate culture, goals and schedule. You pick the course content, length of training and instructional technique.
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